I am very proud of what is happening these days. Women are finally realizing that they do not have to accept the Unacceptable. See Limbaugh and Maher as a starting reference.
I am developing what was previously a glaringly absent respect for the Third Wave these days. While I still believe that all the sexism and misogyny that has been growing into a festering scab in the USA is nothing 50,000 women with figurative torches and pitchforks marching in DC wouldn’t fix, the Third Wave is certainly making great use of Social Media. I tip my hat.
Wall Street is full of sexist companies who have rapidly slithered their way toward advertising programs created by little sexist, women-demeaning pissants. Perhaps it is time for them to just as rapidly drop this crap or be Limbaughed — meaning we can hit these demeaning, degrading, sexist pigs in their wallets and their hearts and minds will follow–because we women aren’t laughing, pigs. We are not going to continue to accept the Unacceptable. Live with it and cut the crap — or feel the pain. Your choice.
“Cheat on your girlfriend, not on your workout.”
No kidding. You can’t make this shit up. Because let’s face it, perfect abs are way more important than some girl.
Reebok was tooting along fat and happy over this disrespectful bullshit until …
……..Until the social media kicked in and started to complain. Next thing you know, Radar Online plucked this complaint to Reebok from Cheaterville.com (website that identifies and posts warnings about cheating men, by name):
“This form of advertising shows a dishonest and disrespectful attitude towards women and your company should be ashamed to have even placed this ad in various places thinking it would be perceived in any other way.”
Once that happened, the genie was out of the social media bottle.
Thank You to Radaronline. It’s amazing how social media can make a company pay attention to something it was ignoring till they got exposed all over the internet for participating in the Unacceptable.
Reebok has printed their obligatory bullshit admission that the ads were “offensive,” along with the obligatory bullshit apology. I am not going to even waste my time writing it down, except to say to Reebok: Cut the crap unless you want to be apologizing again really soon.
To me, the translation of Reebok’s apology is, of course: If women didn’t plaster these complaints all over the social media network, we would have just kept running our ads.
The rest of you advertising geniuses had best be paying attention as well. The blatant disrespect, objectifying and demeaning sexualization of women and girls has gone over the top for far too long. America’s women may have let it slide, but I suspect that is coming to an end fairly soon now that they are beginning to realize how all sexist and degrading things work together to reduce them…..and as they increasingly understand their newfound twitter power thanks to helpful catalysts like Komen Foundation, Rush Limbaugh, Bill Maher and various women-hobbling state legislative bodies.
As for you Reebok: Your shoes suck anyways, so I still won’t be buying them.
Here’s hoping that filthy pig Dov Charney, American Apparel’s Degenerate-In-Chief, gets his next. Any scumbag who would invite teenaged girls to upload photos of their butts in panties really deserves to have his name in Twitter lights.
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